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  • Writer's pictureTravis Healy

Here's How to Tell if Your Lending Partner Doesn't Really Care About You...




If you're a borrower, or lender there are some telltale signs that can indicate that your lending partner doesn't really care about you. Here are a few things to look out for:

  1. Poor communication: If your lending partner is slow to respond to your inquiries or doesn't seem to be fully engaged in your conversations, it may be a sign that they don't really care about your needs.

  2. Lack of personalization: If your lending partner doesn't take the time to understand your business / project and tailor their approach to your specific needs, it may indicate that they are more interested in making a quick sale than building a long-term relationship.

  3. Unreliability: If your lending partner consistently misses deadlines or fails to deliver on their promises, it may be a sign that they don't really care about your satisfaction or success.

  4. Lack of transparency: If your lending partner is not forthcoming about their pricing, policies, or processes, it may indicate that they are more concerned with their own interests than yours.

  5. No interest in feedback: If your lending partner doesn't seek feedback or take action on the feedback you provide, it may be a sign that they don't really care about improving their service or products to meet your needs.

  6. You only hear from them when times are tough for them: If the only time you hear from your lending partner is when the economy hits a rough patch or when their sales volume is down, it means you're a transaction to them, not a valued partner.

Overall, a lending partner who doesn't really care about you is unlikely to prioritize your needs or invest in building a long-term relationship. If you experience any of the above signs, it may be worth considering whether you want to continue doing business with them.


At Wasatch Business Finance, we went through the process of becoming a Certified Development Company to address some of these ongoing concerns in the Utah market. If you want a trusted, reliable and consistent CDC as your partner for SBA 504 Loans with extensive SBA 504 Loan structuring experience, give us a call.


We answer the phone, we respond to your emails, we follow through and ultimately W.G.A.S. about you and your business and our relationships.


Wasatch Business Finance / 385-799-6700 / www.wasatchcdc.com

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