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What You Can Do to Generate More Clients for Your Small Business



Small businesses can use a variety of methods to generate new clients. Here are some strategies to consider:

  1. Referral Programs: Encourage your existing clients to refer their friends and family to your business by offering them incentives such as discounts, rewards or free services.

  2. Social Media Marketing: Use social media platforms such as Facebook, Instagram, Twitter and LinkedIn to promote your business and engage with potential customers. You can create interesting content, run contests, and offer special promotions to attract new clients.

  3. Networking: Attend local business events, trade shows, and conferences to meet potential clients and establish relationships with other business owners. This can help you get your business name out there and generate referrals.

  4. Content Marketing: Create high-quality content such as blog posts, videos, and podcasts that offer value to your potential clients. This can help establish your business as an authority in your industry and attract new clients.

  5. Paid Advertising: Consider using paid advertising methods such as Google Ads, Facebook Ads or Instagram Ads to target potential clients who may be interested in your products or services.

  6. Direct Mail: Use direct mail to target potential clients in your area. This can be especially effective if you have a local business.

  7. Email Marketing: Build an email list of potential clients and send them regular newsletters or promotional emails to keep your business top of mind.

Remember that generating new clients is an ongoing process, so don't give up if you don't see immediate results. Consistency and persistence are key to building a successful business.


Fo financing options to help you grow, consider an SBA 504 Loan. Contact Wasatch Business Finance at 385-799-6700 or visit www.wasatchcdc.com for more information.

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